Some Whole Foods locations received a new payment method informed by Amazon -- the 'Orville system' incorporate high-tech sensors so that consumers can pay for their products with their hand ID. The sensors come from a variety of angles to scan fingerprints and do not require consumers to physically touch the scanning surface.
It functions from a computer vision mixed with depth geometry to detect and identify the size and shape of the hand before charging the associated credit card. Whole Foods has worked in partnership with Amazon Prime before and the latest implementation allows customers to connect the Orville system with their Amazon Prime accounts to check out with their hands linked to credit or debit cards.
Hand-Scanning Payment Systems
Amazon Implements the Orville System in Whole Food Locations
Trend Themes
1. Hand-scanning Payment Systems - Opportunity for businesses to explore and implement biometric payment systems that utilize hand scanning technology.
2. Computer Vision and Depth Geometry - Potential for businesses to leverage computer vision technology combined with depth geometry to create innovative solutions in various industries.
3. Integration of Amazon Prime Accounts - Opportunity for industries to integrate their services and products with Amazon Prime, utilizing its large customer base and existing infrastructure.
Industry Implications
1. Retail - Retailers can implement hand-scanning payment systems to offer a seamless and secure checkout experience for customers.
2. Biometrics - Biometric technology companies can develop advanced hand scanning systems for payment authentication in various sectors.
3. Technology - Technology companies can explore computer vision and depth geometry applications for developing innovative solutions in areas such as security and authentication.