Designed by Sofia Papadopoulu, this organic herbs collection is marketed as a new Greek company that seeks to expand its consumer base with sophisticated branding imagery.
The use of herbs in meals is universal, with cultures and cuisines from all over the world using the flavorful products to add dimension to dishes. The concept brand Althea seeks to be identified as a high quality brand that offers organic herbs to any consumer who cooks with them. The branding is minimal and is featured in black, white or gray colors -- accompanied by very little labeling to maintain an air of sophistication.
This concept organic herbs brand seeks to invite consumers into a brand identity that is much more sophisticated than that with which most natural products are marketed.
Organic Herb Brand Identities
This Concept Features Sophisticated Imagery for a Herb Collection
Trend Themes
1. Sophisticated Organic Herb Branding - The trend of minimalist and high-end branding for organic herb collections is on the rise.
2. Expansion of High-quality Organic Herbs Market - There is a growing demand for high-quality organic herbs, which presents an opportunity for entrepreneurs to expand the market.
3. Minimalist Packaging for Organic Herbs - Minimalist packaging for organic herbs is becoming a popular trend in branding to maintain an air of sophistication.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can benefit from expanding their organic herbs options and adopting sophisticated branding.
2. Organic Farming Industry - The organic farming industry can benefit from exploring the expansion of high-quality organic herb markets.
3. Graphic Design Industry - The graphic design industry can benefit from providing sophisticated minimalist packaging branding for organic herb collections.