Trader Joe's is making it easier than ever to enjoy a classic North African staple with the debut of its new Organic Couscous product.
For those unfamiliar with 'the food so nice they named it twice,' couscous is a signature North African dish made from tiny steamed balls of semolina flour. Trader Joe's version is made by a supplier who makes and mills the couscous from organic wheat grown in the U.S. The result is a ready-to-prepare grain that can be cooked in just minutes with a little bit of water or broth, and a microwave or stove. The end result is "a hearty, fork-fluffable side," that pairs perfectly with a number of meat, veggies, and seafood proteins.
Microwaveable Organic Couscous
Trader Joe's Organic Couscous Has a Fluffy Texture & Mild Flavor
Trend Themes
1. Organic Convenience Foods - Creating convenient organic food products that cater to busy consumers seeking healthier options.
2. North African Cuisine Adaptations - Adapting traditional North African dishes for broader mainstream consumption with a focus on authenticity.
3. Quick-cooking Grain Alternatives - Developing fast-cooking grain options that provide a nutritious and versatile base for various meal pairings.
Industry Implications
1. Food Manufacturing - Exploring opportunities to produce organic convenience foods using sustainable sourcing and quick preparation methods.
2. Retail - Introducing North African cuisine adaptations in retail settings to meet the demand for diverse and flavor-forward products.
3. Health and Wellness - Innovating quick-cooking grain alternatives to align with health-conscious consumer preferences and busy lifestyles.