Oreo Thins are the newest addition to ever-growing Oreo brand of delicious cookie sandwiches. The line of crisp and delicate cookies still maintains the exact same cookie to cream center ratio despite the super thin size.
The appeal of the thin cookies is attractive to those who want to indulge but not too much. However, Oreo has not presented the cookie as a diet option but rather as an adult treat that pairs nicely with an afternoon tea or latte. The original Oreo cookie thickness is 12.5 millimeters while the newest version measures 7.5 millimeters thick -- or rather thin.
Oreo Thins are set to hit grocery store shelves later this month. Although Oreo has countless flavors these thin cookies will be available in original, vanilla and mint flavors.
Ultra Slim Sandwich Cookies
These Light and Delicate Cookies from Oreo are Called Oreo Thins
Trend Themes
1. Thin Cookie Craze - The success of Oreo Thins presents an opportunity for other cookie companies to create their own line of thin cookies.
2. Adult Indulgence - Branding thin cookies as a sophisticated treat for adults opens the opportunity for premium pricing, branding, and limited edition packaging.
3. Flavor Innovation - The popularity of the original, vanilla and mint Oreo Thin flavors inspires other cookie companies to explore new flavor options for their thin cookies.
Industry Implications
1. Snack Foods - Thin cookies represent an innovative opportunity in the snack food industry to create portion-controlled snacks with less calories than regular cookies.
2. Beverages - The appeal of an afternoon tea or latte paired with thin cookies presents an opportunity for beverage industries to market their products together.
3. Packaging - The unique thin size of Oreo Thins and potential thin cookies from other companies creates an opportunity for packaging companies to design new packaging formats that work for the size of the cookie.