Hungry snackers would never think to look for Oreo cookie packaging in the fridge, in a car's glove compartment or in a bookshelf, which is exactly why the brand created special camouflage packs. The deceptive Oreo cookie packs are designed to help snackers protect the treats they love from others and with the Oreo Thins Protection Program.
To make the packaging designs as authentic as possible, Oreo teamed up with industry experts like Ford, Green Giant, Hanes, and Better Homes & Gardens to turn packs of thin sandwich cookies into designs that look like realistic owner's manuals, bags of frozen vegetables, t-shirts and cookbooks.
Although the special cookie packs aren't up for sale, cookie lovers can try their hand at winning one from the brand on social media.
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
Trend Themes
1. Deceptive Product Packaging - In addition to the food industry, other industries could explore creating deceptive packaging as a means of protecting valuables or assets from theft or interference.
2. Collaborative Packaging Design - Companies from different industries could partner to create unique and authentic-looking packaging designs that align with each other's values and messaging.
3. Entertainment-inspired Product Design - Brands and companies could explore designing product packaging that resembles popular movie or TV show props as a unique and fun marketing tactic.
Industry Implications
1. Food Industry - Food companies could design deceptive packaging to protect snack items from being shared or stolen by others, particularly in office or communal settings.
2. Retail Industry - Retailers could explore partnering with entertainment companies to design product packaging that appeals to popular movie or TV show fandoms.
3. Security Industry - Security companies could leverage their expertise to create deceptive product packaging that protects valuables or assets from theft or tampering.