Austrian photographer Klaus Pichler’s ‘One Third’ series captures an unexpected beauty in decay. Each still life features some type of rotting fruit set against a black background. Strangely enough, this austere composition does not produce a sense of moribund in its viewer. To the contrary, many of photographs reveal scenes of motion and energy that evoke feelings of liveliness.
The One Third series is not completely esoteric, however. The project was conceived by Klaus Pichler as a way to raise awareness about starvation and food waste. The United Nations estimates that one third of the world’s food supply is wasted; hence the name of the series. When viewing the series in this context, one cannot help but think about one’s own consuming habits.
One Third succinctly and cleverly conveys the decadence many people enjoy in contrast to their less privileged counterparts.
Decadently Decayed Shoots
The Klaus Pichler ‘One Third' Series Reveals the Rotten Natu
Trend Themes
1. Beauty in Decay - The 'One Third' series captures the unexpected beauty of decay, providing an opportunity for companies to explore creative ways to repurpose or find value in discarded items.
2. Awareness for Food Waste - The project raises awareness about the issue of food waste, presenting opportunities for companies to develop innovative solutions for reducing waste and implementing sustainable practices.
3. Impactful Visual Storytelling - The series showcases the power of visual storytelling to evoke emotions and spark conversations, suggesting opportunities for businesses to leverage compelling narratives in their marketing strategies.
Industry Implications
1. Photography - The photography industry has the chance to experiment with unconventional aesthetics and create impactful narratives through projects like the 'One Third' series.
2. Food and Beverage - The food and beverage industry can seize the opportunity to address food waste issues by implementing efficient supply chains, promoting responsible consumption, and developing sustainable packaging solutions.
3. Marketing and Advertising - The marketing and advertising industry can learn from the impactful visual storytelling techniques used in the 'One Third' series to create compelling campaigns that raise awareness about social and environmental issues.