By the end of January, most people have already given up on their annual commitments to themselves and in 2022, ONE Brands is launching a virtual One for ONE exchange so that people can trade in their "bland resolutions" for free ONE bars. To help people maintain their wellness goals going forward, the brand is hosting this swap to prove that health journeys don't have to be uninspiring and tasteless.
The virtual swap aims to inspire a sense of hope, confidence and excitement around maintaining good health by having people "give up the unhappy things in life rather than the unhealthy." On Instagram, social media users are invited to use the #ONEhappyswap tag and the Add Yout sticker to share a picture of an undesirable item to trade up for a free box of ONE Brands.
Virtual Protein Bar Exchanges
ONE Brands' “One for ONE” Lets Consumers Trade in Bland Resolutions
Trend Themes
1. Virtual Swaps for Health and Wellness - Creating virtual exchange platforms for people to exchange wellness-related goods can foster community building and create consumer engagement opportunities.
2. Trading Unhealthy Habits for Healthy Habits - Encouraging consumers to trade up unhappy things for healthier substitutions can be an innovative way to motivate people towards achieving their health goals.
3. Celebrity/partnership Endorsement of Healthy Lifestyles - Partnerships with celebrities or wellness-oriented companies can promote healthy lifestyles through fun and interactive activities and events.
Industry Implications
1. Fitness and Wellness Industry - Virtual exchanges can be created for gym or fitness equipment for people looking to switch up their workout routines and try out new gear.
2. Nutrition and Food Industry - Food companies can partner with various nutritionists and health experts to promote healthy eating habits and trade in unhealthy snacks for healthier alternatives.
3. Consumer Goods Industry - Creating virtual exchanges for trading in old and unused consumer goods can help reduce waste and promote sustainable consumption habits.