Weight Watchers launched Canada's first SmartPoints-conscious wine range called On Point. The WW wines are crafted with its health-conscious members in mind and follow the company's weight-loss philosophies. As a result, on Point wines are low in calories, sugar, alcohol, and carbs, proving to consumers that the journey towards healthy habits does not need to be restrictive of life's small pleasures.
The On Point wine collection includes a Crisp White and a Smooth Red option. Each 5 oz serving is worth only 3 SmartPoints. The Crisp White boasts a bright aroma with flavors of citrus and passion fruit. The refreshing beverage has a light and crisp finish. The Smooth Red features dark fruit and plum flavors with a mild hint of spice for a smooth finish.
Health-Conscious Wine Labels
WW Launched Its First SmartPoints Wine Range Called On Point
Trend Themes
1. Smartpoints Wines - Creating wines with low calories, sugar, alcohol, and carbs that cater to health-conscious individuals by aligning with Weight Watchers' weight-loss philosophy.
2. Health-conscious Beverages - Crafting beverages with a healthier profile that caters to consumers who desire low-calorie, low-sugar, and low-carb options.
3. Functional Wines - Incorporating functional ingredients, such as superfoods or supplements, into wines to meet the needs of health-conscious individuals.
Industry Implications
1. Wine Production - Wineries can produce wines with a healthier profile to meet the growing demand for functional and low-calorie beverages.
2. Fitness Industry - Fitness clubs can offer health-conscious clients SmartPoints wines to complement their weight-loss and healthy lifestyle regimen.
3. Functional Foods and Supplements - Functional foods and supplement manufacturers can venture into the wine industry by incorporating their products into wines to create functional wines.