Designer brand Burberry tapped Kendall Jenner, FKA Twigs, and Shygirl for a fashion campaign focused on launching the Olympia Bag.
The Olympia Bag campaign features the celebrity cast sporting the designer handbag in a stripped-back photoshoot that highlights the accessory's elegant esthetic. The celebrity-backed campaign launched in step with Burberry's World of Olympia initiative that serves as a combination pop-up store and interactive art gallery for the designer handbag. The handbags will be sold at these pop-ups as well as in established Burberry locations.
The minimalist Olympia Bag has an effortlessly feminine design composed of simple curves and thoughtful stitching brought together by a chic gold strap or sophisticated leather strap–depending on the model. The limited-edition handbag comes in two sizes, mini and small, and is currently available in multiple colorways.
Celebrity-Backed Designer Bags
The Olympia Bag from Burberry has an Effortlessly Feminine Design
Trend Themes
1. Celebrity-backed Products - Opportunity for brands to leverage celebrity endorsements to market their products and create hype among their target audience.
2. Interactive Retail Experiences - Opportunity for brands to create unique and immersive retail experiences that engage customers and entice them to make purchases.
3. Effortlessly Feminine Design - Opportunity for designers to create products with a simple, elegant, and feminine aesthetic that appeals to a wide range of consumers.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with celebrities and create limited-edition collections that generate buzz and increase sales.
2. Luxury Goods - Opportunity for luxury brands to differentiate themselves by offering unique and exclusive products that appeal to consumers who value quality and prestige.
3. Retail - Opportunity for retailers to create immersive and interactive shopping experiences that attract customers and increase sales.