Inspired by Olay's new anti-aging line, Definity, which tackles the signs of aging beyond fine lines and wrinkles by addressing even skin tone and luminosity, the Defini-tini is a glowing, luminous cocktail created by Olay and celebrity mixologist Alex Ott designed to attract celebrities and party- goers alike at this year's TV Guide After Party at Social Hollywood.
"The Olay Defini-tini has a beautiful luminosity that cast a shimmering glow in the Olay Definity suite," said celebrity mixologist Alex Ott. "As the first-ever glowing cocktail this delicious drink has star-studded appeal and a delicious taste." A renowned mixologist Alex Ott is responsible for the custom drink recipes found at leading hot spots including Sushi Samba in New York, Miami and Chicago; Buddha Bar in New York and Paris, and has been awarded the "Best Mixologist in America" title in Las Vegas. (PRNEWSWIRE)
Olay Age Defying Cocktail
Olay Age Defying Cocktail
Trend Themes
1. Anti-aging Skincare - There is a growing trend in the beauty industry towards developing skincare products that address various signs of aging beyond just fine lines and wrinkles.
2. Glowing Cocktails - Mixologists are embracing the concept of creating cocktails with a luminous, glowing effect, offering a unique experience for party-goers and event attendees.
3. Celebrity Collaborations - More brands are partnering with celebrities and influencers to create customized products or experiences that attract attention and generate buzz.
Industry Implications
1. Skincare - Skincare companies have an opportunity to innovate by developing products that go beyond traditional anti-aging solutions and focus on addressing specific skin concerns like uneven skin tone and luminosity.
2. Hospitality - Hotels, bars, and event venues can tap into the trend of glowing cocktails to offer unique and visually captivating drinks that attract customers and create memorable experiences.
3. Marketing and Branding - Companies can leverage the power of celebrity collaborations to create innovative marketing campaigns and brand partnerships that drive brand awareness and engagement.