Some say that certain commercials should never hit the airwaves, and the Ogilvy and Mather Indonesia Frezza mouthwash ad makes the list by a mile. Apparently, bad breath is another efficient chemical to kill a victim in a gas chamber.
The ad is essentially selling Frezza mouthwash; however, the content is so offensive that it is difficult to pay attention to the product the company is trying to endorse. As the prisoner sits helplessly strapped down to a chair, the gaps surrounding the chamber are opened and filled with gaping mouths spewing venomous killer breath. The slogan for Frezza mouthwash then graces the screen stating, "Bad Breath Kills." If you are looking for a killer mouthwash paired with an offensive ad, just watch the Ogilvy and Mather Indonesia Frezza Mouthwash commercial and you will get some ideas.
Morbid Mouthwash Ads
The Ogilvy & Mather Indonesia for Frezza Mouthwash is Shocking
Trend Themes
1. Shocking Advertisements - Companies are pushing the boundaries with their shocking and offensive advertisements, which can attract attention but risk alienating potential customers.
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Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore innovative ways to capture attention and create buzz without resorting to offensive or shocking content.
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