I've got to give it to Ogilvy Brazil, this is some of the most clever ambient advertising I have seen in a while. Retail store Magazine Luiza was having an upcoming sofa week event that they wanted people to know about. The creative heads at Ogilvy Brazil thought of a clever way to spread awareness using non-traditional methods.
For the Magazine Luiza Retail Store campaign, Ogilvy Brazil constructed microwaveable popcorn bags that, once popped, resembled the shape of a couch. The popcorn bag was sent via mail to the surrounding target market and generated huge amounts of buzz. It’s pretty simple--everyone loves to eat popcorn on the couch, and while enjoying this free bag of popcorn, people were reminded of where to get their next sofa.
Sofa-Shaped Snacks
Ogilvy Creates an Interesting Campain to Promote Magazine Luiza
Trend Themes
1. Ambient Advertising - Creating unique and non-traditional methods to generate buzz and brand awareness for a product or service.
2. Innovative Packaging - Developing creative and eye-catching packaging for products that offer unique and memorable experiences to consumers.
3. Event-based Marketing - Increasing engagement and attendance for events by creating targeted marketing campaigns that offer unique and memorable experiences.
Industry Implications
1. Retail - Retail businesses can use ambient advertising and innovative packaging to increase brand visibility and drive sales.
2. Food and Beverage - The food and beverage industry can leverage event-based marketing to increase engagement and attendance at product launch events or special promotions.
3. Advertising and Marketing - Advertising and marketing agencies can offer their clients unique and creative solutions to generate buzz and increase brand awareness.