OATME! is rebranding as OHME! and releasing a new product, Mango Yogurt Crunch. This addition will expand the range of freeze-dried fruit snacks, offering natural flavors in a convenient form.
OHME! is a British Columbia-based company that uses locally sourced fruit to create nutritious, flavorful freeze-dried snacks. The snacks are non-GMO, gluten-free, and free from added sugars. They can be eaten independently, used as mess-free snacks for kids, or incorporated into recipes and beverages. The non-yogurt flavors are plant-based.
OHME!'s products will be available on July 15th on its website and priced at $12 per bag. The selection of berries and fruits includes strawberry, fig, durian, and dragonfruit, while the yogurt crunches are available in mango, strawberry, and pumpkin/carrot flavors.
Freeze-Dried Snack Expansions
Oatme! is Rebranding as Ohme! and Releasing a New Product
Trend Themes
1. Freeze-dried Snacks - The expanding variety of freeze-dried snacks offers consumers a convenient and healthy alternative to traditional snacks.
2. Local Sourcing - Using locally sourced fruits in production taps into the growing consumer demand for sustainable and regionally produced products.
3. Plant-based Innovations - The introduction of plant-based, freeze-dried snack options caters to the increasing number of consumers seeking vegan and vegetarian-friendly products.
Industry Implications
1. Snack Food Industry - The development of new freeze-dried snack products can stimulate growth and innovation in the competitive snack food market.
2. Health Food Industry - Health-conscious consumers are driving demand for nutritious and natural snacks, creating opportunities within the health food sector.
3. Local Agricultural Products - Leveraging local agricultural produce for snack manufacturing supports local farmers and appeals to eco-minded consumers.