Bobo's is known for its oat bars and it is introducing a new line of whole-grain rolled oat protein bars that share between 10 to 11 grams of plant-based protein. The bars are made with almonds, peanuts and pea protein, and are offered in flavors like Chocolate Chip Peanut Butter, Cherry Almond Butter and Banana Peanut Butter. While the brand's previously introduced snack bars contain around three grams of protein, these new options will help to satisfy those who are looking to get more in their diet.
Whole-grain oats are the key ingredients in many of Bobo's snacks because of the ingredient's ability to promote satiety and leave people feeling full for longer, lower blood pressure and support the gut with probiotics.
Rolled Oat Protein Bars
Bobo's Protein Bars are Packed with Plant-Based Protein & Flavor
Trend Themes
1. Plant-based Protein - The rise of plant-based protein bars presents opportunities for companies to create innovative and sustainable alternatives to traditional protein sources.
2. Increased Protein Content - The demand for higher protein content in snack bars opens up possibilities for brands to develop products that cater to consumers seeking more protein in their diets.
3. Functional Ingredients - The use of functional ingredients like whole-grain oats and probiotics in snack bars offers room for companies to create products that provide added health benefits.
Industry Implications
1. Food & Beverage - Food and beverage companies can explore opportunities in the market for plant-based protein bars with increased protein content to meet the growing consumer demand for healthier snack options.
2. Wellness & Nutrition - Wellness and nutrition brands can leverage the trend of functional ingredients in snack bars to develop innovative products that promote satiety, gut health, and overall well-being.
3. Fitness & Sports Nutrition - The fitness and sports nutrition industry can tap into the trend of higher protein content in snack bars to create products that cater to athletes and active individuals seeking convenient sources of protein.