Stumptown Coffee Roasters and Oatly teamed up to create a new line of oat milk cold brew beverages that are ready-to-drink and sold by the carton. The cold brew beverages are enhanced with Oatly's oat-based milk alternative and set themselves apart by being packaged in 100% recyclable cartons with a long-lasting shelf life.
The oat milk cold brew beverages are being introduced to consumers in several flavors, including an Original variety, as well as indulgent Chocolate and Horchata options.
Many beverage brands are now releasing cafe-inspired drinks that are enhanced with oat milk, which has quickly become one of the most sought-after kinds of plant-based beverages thanks to its unique flavor and rich texture characteristics. Although made with equal parts of Stumptown’s original cold brew coffee concentrate base and oat milk, these new beverages are said to be more coffee-forward in terms of taste.
Oat Milk Cold Brews
Stumptown Coffee Roasters & Oatly Collaborated on a Beverage Line
Trend Themes
1. Oat Milk Beverages - The rising popularity of oat milk as a plant-based alternative is fueling the development of new oat milk beverage lines.
2. Ready-to-drink Cold Brews - The convenience and growing consumer demand for ready-to-drink beverages are driving the creation of innovative cold brew products.
3. Sustainable Packaging Solutions - The emphasis on environmental sustainability is prompting the adoption of 100% recyclable packaging materials for beverages.
Industry Implications
1. Beverage Manufacturing - Beverage companies have an opportunity to capitalize on the oat milk trend by developing innovative oat milk-based beverages like cold brews.
2. Plant-based Alternatives - The plant-based food and beverage industry can expand its product offerings by incorporating oat milk as a key ingredient in various applications.
3. Packaging Industry - The demand for sustainable packaging solutions in the beverage sector presents an opportunity for companies to develop and supply recyclable cartons and materials.