Peet's Coffee is introducing a few new beverages for the fall, including a new plant-based dairy option with the Maple Spice Cold Brew Oat Latte. The seasonal handcrafted beverage is full of autumnal flavors and a creamy oat milk base that offers a unique way to enjoy the smooth Baridi Blend Cold Brew. The Maple Spice Cold Brew Oat Latte taps into the popularity of oat milk as a favorite new alternative milk, along with classic warming fall flavors.
The fall 2020 beverage lineup from Peet's Coffee also includes returning favorites like the hand-pulled Pumpkin Latte and Maple Latte. There are also two new classic beverages with a twist that are being introduced for the Members Only Menu that are packed with comforting pumpkin flavors.
Maple Oat Lattes
The Maple Spice Cold Brew Oat Latte is a New Non-Dairy Option at Peet's Coffee
Trend Themes
1. Plant-based Dairy - The growing popularity of plant-based milk alternatives presents disruptive innovation opportunities for businesses to create new and diverse dairy products.
2. Seasonal Flavors - Businesses can capitalize on the trend of seasonal flavors by creating unique and innovative products that cater to consumers' changing preferences throughout the year.
3. Members Only Menu - The introduction of exclusive menu items for members presents an opportunity for businesses to create a sense of exclusivity and loyalty among customers.
Industry Implications
1. Coffee - The coffee industry can explore and develop new beverage options using plant-based dairy alternatives and seasonal flavors to cater to changing consumer preferences.
2. Dairy - The dairy industry can embrace the trend of plant-based dairy alternatives and invest in research and development to create innovative and appealing products for consumers.
3. Hospitality - Businesses in the hospitality industry can leverage the concept of a members-only menu to enhance customer experience and build a loyal customer base.