A healthy start to the day begins with a nourishing breakfast and for those who made resolutions to eat better in 2025, OAKBERRY introduced OAKMEAL, a new menu category that's serving up plant-based, protein and fiber-rich power breakfasts for a limited time at participating locations.
OAKMEAL isn't just oatmeal, it's a wholesome meal prepared with a blend of whole grain rolled oats, whey protein, chia seeds and flax seeds that provides 26 grams of protein in each serving. OAKMEAL is available in two varieties, Classic OAKmeal, served hot, or OvernightOAKS, served cold.
Like the açaí bowls the brand is beloved for, both OAKmeal and OvernightOAKS bowls can be customized with up to three toppings like creamy peanut butter, banana and antioxidant-packed cocoa nibs.
Customizable Oat Bowls
OAKBERRY's New OAKMEAL Supports a Healthy Start to the New Year
Trend Themes
1. Customizable Nutrition Solutions - A shift towards personalization in breakfast offerings allows consumers to tailor meals like customizable oat bowls with specific nutritional needs and taste preferences.
2. Protein-enriched Plant-based Meals - Elevating traditional oatmeal with added protein sources opens avenues for nutritious meal options that cater to the growing demand for plant-based diets.
3. Functional Food Toppings - Incorporating health-enhancing toppings like chia seeds and cocoa nibs offers consumers the ability to enrich their meals with functional benefits.
Industry Implications
1. Health and Wellness Foods - The introduction of protein-rich, customizable oat meals aligns with the expanding health-conscious consumer market searching for convenient yet nutritious food options.
2. Personalized Nutrition Services - Customized cereal and oat bowls cater to consumers seeking diets tailored to individual health goals and dietary requirements, driving opportunities in personalized nutrition services.
3. Plant-based Food Products - A focus on plant-based oat meals enriched with proteins caters to consumers transitioning to plant-based diets while still demanding high-protein content.