NYX Makeup and Cardi B debut their first Super Bowl Commercial. During the second half of the Super Bowl, NYX will showcase its Duck Plump High Pigment Plumping Lip Gloss in a 30-second ad. An extended version of the ad will be available on NYX’s social channels after the game.
The commercial humorously challenges traditional male stereotypes by showcasing the intense plumping sensation of lip gloss. As part of the campaign, NYX has introduced a new exclusive Duck Plump shade called Cherry Spice, which will be featured in the commercial with Cardi B wearing it.
By partnering with Cardi B, NYX aims to leverage her fan base to raise brand awareness. Collaborating on a new shade with Cardi B is expected to drive sales for this specific product and other items in NYX's makeup collection.
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
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