To better support parents during the busy and stressful back-to-school season, Kellogg's is spotlighting its Nutri-Grain bars as an easy, nourishing source of morning energy that's packed with eight grams of whole grains. Additionally, these breakfast bars are made with real fruit and no artificial flavors or colors.
For the back-to-school season, Kellogg's teamed up with social media personalities Cat & Nat to share the real morning experiences that they have with the seven kids between the two of them. The pair is known for sharing #Momtruths in a bold, unabashed way that tackles the troubles and triumphs of parenthood with humor and honesty.
With its soft-baked Nutri-Grain bars, Kellogg's is hoping to provide parents with a quick and portable breakfast option to kick-start a busy day.
Whole Grain Breakfast Bars
Kellogg's Nutri-Grain Bars are Branded as a Source of Morning Energy
Trend Themes
1. Busy Lifestyle Solutions - Kellogg's Nutri-Grain bars offer a quick and portable breakfast option for parents on-the-go, addressing the trend of busy lifestyles.
2. Healthy Convenience Foods - The emphasis on no artificial flavors or colors in Kellogg's Nutri-Grain bars taps into the trend of consumers seeking healthier convenient food options.
3. Influencer Marketing - Kellogg's collaboration with social media personalities Cat & Nat highlights the trend of using influencers to reach and engage target audiences.
Industry Implications
1. Food and Beverage - The demand for quick and healthy breakfast options creates opportunities for innovative food and beverage companies.
2. Parenting and Family - There is a growing market for products and services that cater to the needs and preferences of busy parents.
3. Marketing and Advertising - The success of influencer marketing campaigns demonstrates the potential for companies to connect with consumers through social media influencers.