Big Ben is an icon of London and sportswear retailer JD Sports virtually transformed the architectural landmark into a fashion icon by outfitting it with a Nuptse 1996 jacket by The North Face. The CGI creation by JD Sports used technology to transform the look of the landmark and surround Big Ben with people (also sporting The North Face outfits) pointing at one of the most prominent symbols of the UK.
Brands are weaving enchantment into everyday life with computer-generated elements, melding cutting-edge technology and imagination. Larger-than-life social media stunts like this one invite consumers to step into a world where the boundaries between the ordinary and the extraordinary dissolve, leaving plenty of room for play and questioning reality.
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Trend Themes
1. Computer-generated Enchantment - Brands are using computer-generated elements to create enchanting experiences in everyday life, blurring the lines between reality and imagination.
2. Larger-than-life Social Media Stunts - Brands are leveraging social media to create larger-than-life stunts that captivate and engage consumers in a world where ordinary boundaries are dissolved.
3. Immersive Reality Experiences - Through technology, brands are offering immersive experiences that invite consumers to question reality and explore a new realm of possibilities.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace computer-generated elements to create captivating experiences that blur the lines between fashion and fantasy.
2. Social Media Marketing - Social media marketers can leverage larger-than-life stunts to captivate and engage audiences, blurring the line between digital content and reality.
3. Virtual Reality Technology - The virtual reality industry can explore immersive experiences that challenge the boundaries of reality and provide consumers with new realms of possibility.