In an effort to combat food poverty in Canada, Campbell's Canada teamed up with Crucial Pictures for the 'NOURISH: Early Impact' short film. Webber Shandwick, OMD and Corus Entertainment were also part of this awesome campaign. According to Campbell's, one in three food banks don't have all the necessary resources to provide for those who need it. Since the economic downturn, hunger and famine have increased all over the world and industrialized countries aren't necessarily cushioned from the blow.
Nourish was created as a "complete meal" product designed to be donated. All of the net profits from Nourish cans are invested to fund relief efforts and hunger awareness. What's more, for every can bought in the store, a can will be donated to Food Banks Canada. The NOURISH: Early Impact film outlines how in the first 8 months of the initiative, Campbell's donated 300,000 cans of Nourish to Food Banks Canada. The giving model doesn't stop there: for every can sold, 25 cents goes to fund school meals through the World Food Programme.
The NOURISH: Early Impact film by Crucial Pictures showcases the need for increased awareness about hunger alleviation in local communities -- and also the need for pragmatic solutions.
To find out how you can help and where to find Nourish, go to: www.helphungerdisappear.ca
Socially Responsible Films
The Campbell's Canada 'NOURISH: Early Impact' Campaign
Trend Themes
1. Socially Responsible Films - Creating socially responsible films can help companies to raise awareness and prompt action on pressing issues like poverty and hunger.
2. Donation-based Business Models - Adopting a donation-based business model like Campbell's Nourish can increase social impact while also generating profits.
3. Hunger Alleviation Initiatives - Developing hunger alleviation initiatives like Nourish can help companies to make a meaningful difference in the fight against poverty and food insecurity.
Industry Implications
1. Food Production - Food production companies can explore donation-based business models to support hunger relief efforts while also boosting sales.
2. Film Production - Film production companies can leverage their storytelling capabilities to create socially responsible films that spur action and raise awareness of pressing issues.
3. Charitable Organizations - Charitable organizations can partner with companies like Campbell's Canada to increase their impact and support hunger alleviation efforts in local communities.