NotCo collaborated with hot sauce company Yellowbird to create NotChicken Spicy Patties, which have been meticulously created to replicate the taste, texture and aroma of chicken with a fiery kick from habanero. "We already deliver on our promise to provide consumers mind-blowingly delicious plant-based options and we were looking for a way to build on that flavor-forward guarantee to reach even more plant-based eaters and flexitarians," Matias Muchnick, CEO and founder of NotCo, said in a statement.
The spicy, crispy plant-based spicy breaded chicken patties are free from cholesterol and packed with 10 grams of protein per serving. Those who are looking for an alternative to chicken will also appreciate that these plant-powered patties boast 55% less saturated fat as compared to chicken patties.
Piquant Plant-Based Patties
NotChicken Spicy Patties Feature a Fiery Habanero Kick
Trend Themes
1. Plant-based Meat Substitutes - The rise of plant-based meat substitutes, like NotChicken Spicy Patties, offers a disruptive innovation opportunity for the food industry to cater to the growing demand for alternative protein sources.
2. Flavor-forward Plant-based Options - The collaboration between NotCo and Yellowbird to create NotChicken Spicy Patties taps into the trend of flavor-forward plant-based options, providing a disruptive innovation opportunity for companies in the plant-based food market to appeal to adventurous eaters.
3. Health-conscious Fast Food - The introduction of NotChicken Spicy Patties, a cholesterol-free and low-saturated fat alternative to chicken patties, reflects a trend towards health-conscious fast food options, presenting a disruptive innovation opportunity for the fast food industry to cater to health-conscious consumers.
Industry Implications
1. Food Industry - The food industry can capitalize on the growing demand for plant-based meat substitutes by developing innovative and flavor-rich products like NotChicken Spicy Patties.
2. Plant-based Food Market - The plant-based food market has the opportunity to expand its consumer base by offering flavor-forward options such as NotChicken Spicy Patties, appealing to adventurous eaters looking for unique plant-based alternatives.
3. Fast Food Industry - The fast food industry can tap into the trend of health-conscious eating by incorporating cholesterol-free and low-saturated fat options like NotChicken Spicy Patties into their menus, attracting health-conscious consumers.