NordicTrack is collaborating with iFit to create new sleep technology that will enable users to get better and more customized workouts. NordicTrack is best known for its line of workout equipment, such as treadmills and ellipticals. The sleep technology will help users to see how their sleep patterns are impacting their daily lives and exercise habits.
The sleep technology is a small, disc-shaped gadget that users slide under a mattress to wirelessly detect heart rate, respiratory rate and sleep patterns. The app that is paired with the gadget provides users with a full diagnostic of how they slept the night before and provides recommendations on how to improve sleep. Consumers with connected iFit workout machines from NordicTrack will be able to alter their workouts to improve sleep quality.
Sleep-Inspired Workouts
NordicTrack is Partnering with iFit for Workouts Based on Sleep Patterns
Trend Themes
1. Sleep Technology - The integration of sleep technology in workout routines creates opportunities for companies to offer personalized and optimized workout plans based on user's sleep patterns.
2. Connected Workout Equipment - The use of small, disc-shaped gadgets and companion apps to monitor sleep patterns and adjust workouts offers disruptive innovation opportunities for companies in the fitness industry to create premium, connected equipment that provides personalized workout plans.
3. Data-driven Fitness - The use of data collected from sleep patterns creates opportunities for companies to offer personalized and data-driven fitness plans that can improve users' physical and mental wellbeing.
Industry Implications
1. Fitness Equipment Industry - The integration of sleep technology in workout equipment offers potential for equipment manufacturers to create premium, connected equipment that provides personalized workout plans based on users' sleep patterns.
2. Wearable Technology Industry - The development of sleep technology and companion apps creates opportunities for companies to produce wearable technology that can better monitor sleep patterns and provide users with actionable insights to improve their overall health and fitness.
3. Healthcare Industry - The integration of sleep technology in fitness routines offers opportunities for healthcare companies to develop solutions that improve patients' sleep patterns, enhance physical and mental wellbeing, and reduce healthcare costs.