While there are a number of oat milks on the market, Trader Joe's wants to offer consumers a better-for-you option with its new Non-Dairy Oat Beverage.
Most oat milks available to consumers are sweetened with cane sugar. However, Trader Joe's new Non-Dairy Oat Beverage achieves its slightly sweet taste in a different way. As the brand explains, "we unearthed its natural, balanced sweetness by breaking down the starches present in the oats to create sugar." The result is a slightly sweet non-dairy milk that's creamy enough to use in everything from lattes to smoothies.
For those who enjoy oat milk regularly, Trader Joe's is selling both a 32 fluid-ounce (one-quart) version of its new Non-Dairy Oat Beverage, and a 64 fluid-ounce (two-quart) carton.
Subtly Sweet Oat Milks
Trader Joe’s New Non-Dairy Oat Beverage Has a Slightly Sweet Taste
Trend Themes
1. Natural Sweeteners - Trader Joe's uses a natural process to create a slightly sweet taste in its Non-Dairy Oat Beverage, highlighting the trend towards natural sweeteners in food and beverage products.
2. Non-dairy Alternatives - The popularity of non-dairy milks continues to rise, and Trader Joe's new Non-Dairy Oat Beverage taps into this trend by providing a creamy and versatile oat milk option.
3. Health-conscious Beverages - Trader Joe's Non-Dairy Oat Beverage offers a better-for-you option for consumers seeking healthier beverage choices, reflecting the trend towards health-conscious drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of natural sweeteners like the process used by Trader Joe's to create subtly sweet products that cater to health-conscious consumers.
2. Dairy Alternatives - The dairy alternatives industry can take advantage of the growing demand for non-dairy milk options by offering innovative and versatile products like Trader Joe's Non-Dairy Oat Beverage.
3. Coffee and Smoothie Shops - Coffee and smoothie shops can incorporate Trader Joe's Non-Dairy Oat Beverage into their menu as a creamy and slightly sweet alternative for customers looking for non-dairy options.