A hotel in Munich, Germany, recently began serving a non-alcoholic sparkling wine that can be consumed by practicing Muslims. Islamic law forbids the consumption of alcohol, meaning practicing Muslims are often left to consume soft drinks or water during festive events. Now the Four Seasons Hotel in Munich is offering an alcohol-free wine for Muslim guests to enjoy.
The non-alcoholic wine is called 'Dinar' and it is the world's first halal sparkling wine. In order to mimic the taste of alcohol, the manufacturer Vigorous Trading uses the juice from dates and pomegranates. These ingredients produce a tangy and slightly sweet flavor that closely resembles that of real wine. The drink is largely designed for the hotel's Muslim clientele who frequent the city during the summer months.
With a growing number of Muslim consumers looking for halal products, this non-alcoholic sparkling wine is a perfect beverage option.
Halal Sparkling Wine
This Non-Alcoholic Sparkling Wine is Made in Accordance with Islamic Law
Trend Themes
1. Halal Beverages - There is an opportunity to expand the halal beverage market by creating more non-alcoholic options that cater to Muslim consumers.
2. Date and Pomegranate Juice Products - Manufacturers can experiment with using date and pomegranate juice to create a variety of new products, including non-alcoholic wine and other beverages.
3. Islamic Law-compliant Products - The demand for more Islamic Law-compliant products presents an opportunity for companies to develop new products that cater to the needs of practicing Muslims.
Industry Implications
1. Beverage Industry - The beverage industry can develop more innovative and diverse options for halal beverages, including non-alcoholic wine made from date and pomegranate juice, to cater to the needs of Muslim consumers.
2. Hospitality Industry - Hotels and other hospitality businesses can offer more halal food and beverage options, including non-alcoholic wine, to attract and accommodate Muslim guests.
3. Food Manufacturing Industry - The food manufacturing industry can produce more halal-certified products made in accordance with Islamic Law, including non-alcoholic beverages that use ingredients such as date and pomegranate juice.