While it might seem like a strange concept to take the alcoholic content out of beer, there's now a growing market for non-alcoholic beer that retains the same taste and texture, without the risk of a hangover from drinking. Buderim's Ginger Beer is one of these products that's branded as one that's gluten-free, made with natural flavors and non-alcoholic.
Instead of having an ingredient list of yeast and hops, the alcohol-free Ginger Beer is made with a base of carbonated water that gets tanginess from fresh Australian ginger and a hint of sweetness from cane sugar.
The ingredient list may be a bit different, but the beer is served in a can that make the drinking experience feel familiar. As well as being ready to drink right out of the can, Buderim suggests it also makes a flavorful addition to a Ginger Mojito.
Non-Alcoholic Ginger Beers
Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
Trend Themes
1. Non-alcoholic Beverages - Disruptive innovation opportunity: Develop new non-alcoholic beverages using unique flavors and natural ingredients.
2. Gluten-free Products - Disruptive innovation opportunity: Create gluten-free products that cater to the growing demand for gluten-free options.
3. Healthy Alternative Beverages - Disruptive innovation opportunity: Design healthy alternative beverages that provide a similar taste and texture to traditional alcoholic beverages.
Industry Implications
1. Craft Brewery - Disruptive innovation opportunity: Incorporate the production of non-alcoholic beers into craft breweries to expand their product offerings and appeal to a wider customer base.
2. Beverage Packaging - Disruptive innovation opportunity: Develop innovative beverage packaging solutions that enhance the drinking experience of non-alcoholic beverages.
3. Alcohol Substitutes - Disruptive innovation opportunity: Create new alcohol substitutes that replicate the taste and texture of alcoholic beverages, catering to consumers who want to enjoy the experience without the negative effects.