Morrisons, the fourth largest chain of supermarkets in the United Kingdom, recently announced the launch of the new plant-based pigs in a blanket treat. The brand wittily named the product 'No Pigs in Blankets' and is the perfect dish to enjoy during the festive holidays. Morrisons Party Food Expert, Leanne Walters, said: "Pigs in blankets are one of the UK’s favorite Christmas treats so we have created a meat-free version that can be enjoyed by vegans or anybody else."
The No Pigs in Blankets are made using chickpeas and jackfruit to replicate a meat-like texture. They are wrapped in a crispy steaky pastry in order to mimic the pastry's appearance. Consumers can purchase the treats starting November 27th in packs of 10 for £2.50.
Vegan Pig-Themed Treats
Morrisons Unveiled the New Vegan 'No Pigs in Blankets' Dish
Trend Themes
1. Vegan Festive Treats - Morrisons' No Pigs in Blankets shows a growing demand for plant-based holiday foods, creating opportunities for companies to innovate and offer more vegan options.
2. Meat Alternative Ingredients - The use of unconventional meat alternatives like chickpeas and jackfruit in Morrisons' No Pigs in Blankets display a growing trend towards diverse plant-based protein sources.
3. Clever Product Naming - Morrisons' witty product names, like No Pigs in Blankets, may inspire other companies to differentiate themselves from competitors with humorous and distinctive branding.
Industry Implications
1. Supermarkets - Supermarkets like Morrisons can cater to an increasing demand for vegan and plant-based products, creating opportunities for growth and market differentiation.
2. Food Manufacturing - Food manufacturing companies have the opportunity to innovate with meat alternatives like chickpeas and jackfruit to cater to the growing demand for plant-based food products.
3. Branding and Marketing - With witty product naming and creative branding like Morrisons' No Pigs in Blankets, branding and marketing companies can stand out by offering unique and memorable ways to promote products.