Vegan Pig-Themed Treats

Morrisons Unveiled the New Vegan 'No Pigs in Blankets' Dish

Morrisons, the fourth largest chain of supermarkets in the United Kingdom, recently announced the launch of the new plant-based pigs in a blanket treat. The brand wittily named the product 'No Pigs in Blankets' and is the perfect dish to enjoy during the festive holidays. Morrisons Party Food Expert, Leanne Walters, said: "Pigs in blankets are one of the UK’s favorite Christmas treats so we have created a meat-free version that can be enjoyed by vegans or anybody else."

The No Pigs in Blankets are made using chickpeas and jackfruit to replicate a meat-like texture. They are wrapped in a crispy steaky pastry in order to mimic the pastry's appearance. Consumers can purchase the treats starting November 27th in packs of 10 for £2.50.
Trend Themes
1. Vegan Festive Treats - Morrisons' No Pigs in Blankets shows a growing demand for plant-based holiday foods, creating opportunities for companies to innovate and offer more vegan options.
2. Meat Alternative Ingredients - The use of unconventional meat alternatives like chickpeas and jackfruit in Morrisons' No Pigs in Blankets display a growing trend towards diverse plant-based protein sources.
3. Clever Product Naming - Morrisons' witty product names, like No Pigs in Blankets, may inspire other companies to differentiate themselves from competitors with humorous and distinctive branding.
Industry Implications
1. Supermarkets - Supermarkets like Morrisons can cater to an increasing demand for vegan and plant-based products, creating opportunities for growth and market differentiation.
2. Food Manufacturing - Food manufacturing companies have the opportunity to innovate with meat alternatives like chickpeas and jackfruit to cater to the growing demand for plant-based food products.
3. Branding and Marketing - With witty product naming and creative branding like Morrisons' No Pigs in Blankets, branding and marketing companies can stand out by offering unique and memorable ways to promote products.

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