The Nissan head office in Yokohama, Japan deceptively blends into its surroundings: the headquarters of one of the world's largest auto manufacturers is one of the most environmentally friendly in all of Japan.
Amongst its environmentally conscious features, the Nissan head office captures rain water for reuse and uses solar panels as a key energy source. It is the automaker's innovations with storing solar energy in batteries that could really catapult it ahead in the years to come.
Implications - Traditional advertising is lost on youth consumers who can easily shut out a company's message. Videos like the one for the Nissan headquarters engage and bring the viewer behind the scenes of a brand, personifying a company and thus, making it easier to relate to. Companies should strive to create videos to create a deeper connection with their audience.
Holistically Green Headquarters
The Nissan Head Office is Conscious of Environmental Impact
Trend Themes
1. Sustainable Office Design - Companies can explore innovative ways to design their office spaces to be more environmentally friendly, such as capturing rainwater for reuse and using solar panels as a key energy source.
2. Solar Energy Storage - Exploring advancements in storing solar energy in batteries can provide disruptive innovation opportunities for automakers and other energy-related industries.
3. Personalized Brand Videos - Creating videos that provide an inside look into a brand can help companies establish a deeper connection with their audience, especially younger consumers who are more receptive to engaging content.
Industry Implications
1. Automotive - Automakers like Nissan can capitalize on the opportunity to innovate in sustainable energy solutions by further developing their advancements in solar energy storage.
2. Renewable Energy - The renewable energy industry can explore the potential of capturing and storing solar energy for widespread usage, enabling a more sustainable and efficient energy grid.
3. Marketing and Advertising - The marketing and advertising industry can adapt by creating more personalized brand videos that connect with consumers on a deeper level and convey a company's values and sustainability initiatives.