At the New York Toy Fair, a new line of collectible ninja figurines for boys is being unveiled by Funrise as 'Fart Ninjas' that are trained in "gassassination" and "martial farts." The first series of toys introduces a set of eight figurines that release electronic fart sounds when triggered b motion sensors. Complete with remote controls, the toys also give kids the chance to play sounds on demand.
Each figure comes with its own "martial farts" accessory and the playthings can be enjoyed alongside a free-to-download app, which includes photo booth activities and more. Funrise's FART NINJAS XL also give kids the chance to record and play their own noises.
As Randy Shoemaker, Funrise's Senior Vice President of Global Marketing, describes: "Gross toys and collectibles are evergreen play patterns for boys."
Flatulent Ninja Figurines
The Collectible Fart Ninjas Release Gross-Out Electronic Sounds
Trend Themes
1. Gross-out Collectibles - Toy companies can explore the trend of creating collectibles that cater to gross and irreverent humor.
2. Interactive Toys - There is an opportunity for companies to create toys that integrate electronic and digital features for improved interaction and engagement with children.
3. Customized Play - Toy manufacturers can explore the possibility of allowing children to customize their toys, such as recording their own sounds with interactive features.
Industry Implications
1. Toy Industry - The toy industry can create more innovative and interactive toys while incorporating gross-out humor and customization for better engagement with children.
2. Entertainment Industry - There is an opportunity for the entertainment industry to expand into creating more diverse content that caters to irreverent humor and interest in bodily functions.
3. Marketing Industry - Marketing firms can leverage the trend of gross-out humor and irreverent content to better connect with younger demographics.