The 2015 Nike Track & Field collection concentrates on the rebels, instigators and renegades of the running community. Full of colorful characters and attitude, it's only natural that the brand would want to reflect that in the apparel they wear while training. After all, "They are driven by an unrelenting desire to lead, not just in a race, but also in style," writes Nike.
With this in mind, the 2015 Nike Track & Field collection is also full of bright colors -- the standout piece being the Nike T/F Sunset Windrunner Poncho. Modeled by athletes Agatha Jeruto Kimaswai and Valerie Julian, the pieces focus on "modern silhouettes that blend transparency and mesh for breezy summertime expressions." It was specifically inspired by communities of runners coming together from dusk until dawn.
Rebellious Running Apparel
The Latest Nike Track & Field Collection is Full of Color and Attitude
Trend Themes
1. Colorful Running Apparel - Disruptive innovation opportunity: Create a line of vibrant and expressive running apparel that reflects the personality and attitude of runners.
2. Modern Silhouettes - Disruptive innovation opportunity: Design running apparel with modern silhouettes that combine transparency and mesh, offering stylish and breathable options for athletes.
3. Community-inspired Collections - Disruptive innovation opportunity: Collaborate with running communities to develop apparel collections that capture the spirit and sense of unity among runners.
Industry Implications
1. Athletic Apparel - Disruptive innovation opportunity: Introduce new lines of rebellious and colorful athletic apparel that appeal to the rebels and renegades of the running community.
2. Fashion and Fitness - Disruptive innovation opportunity: Bridge the gap between fashion and fitness by creating workout apparel that combines style, comfort, and performance for active individuals.
3. Sports Collaboration - Disruptive innovation opportunity: Partner with sports brands and running communities to create collaborative collections that cater to the unique needs and preferences of athletes.