To be hosted in Toronto on July 23, 2016, the Night Nation Run is described as the world's first running music festival. Open to children and families, the event supports Stand Up To Cancer (SU2C) as their official charity. Inspired by the Electronic Dance Music craze, the Night Nation Run is five-kilometers and will feature a variety of DJs located along the course, as well as a main stage just past the finish line.
The Night Nation Run will kick off at 5:30PM on race day, with the first DJ hitting the stage at 7:30PM so that individuals can dance to loosen up before their wave of the race.
Overall, the Night Nation Run speaks to the consumer desire for experiential fitness, as well as an interest in gamification when completing tasks such as charitable fundraising.
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
Trend Themes
1. Experiential Fitness - The Night Nation Run demonstrates the trend of consumers seeking fitness experiences that go beyond traditional workouts.
2. Gamification - The event highlights the trend of gamifying activities, such as fundraising, to create engagement and motivation.
3. Running Music Festivals - The Night Nation Run introduces the trend of combining running with live music performances for an immersive experience.
Industry Implications
1. Fitness Events - Opportunity for fitness event organizers to create unique experiences that merge exercise with entertainment.
2. Charitable Fundraising - Opportunity for charities to leverage gamification and experiential events to attract more participants and increase donations.
3. Music Events - Opportunity for music event organizers to unlock a new market by incorporating running or fitness elements into music festivals.