Art student Nicola Freeman has created the ultimate homage to candy sweets.
The student from the University of Wolverhampton created four larger-than-life sculptures of common candy sweets: Love Hearts, Sweetie Watch, Sweetie Necklace and Lolly Pop. The results? A flawless execution and pieces that look almost edible.
Nicola Freeman's confectionary pieces are made of plaster and resin. Freeman's play with color has also produced a flawless candy series.
In an interview with CraftZine.com, Nicola Freeman explains her inspiration: "I started out with food art, and then I came up with this idea of enlarging it to a scale that was shocking -- but then it turned into something that was a lot more fun, so that people could relate to it, dealing with the idea of mass consumerism."
Giant Confectionary Creations
Nicola Freeman's Work is as Sweet as Candy
Trend Themes
1. Giant Confectionary Sculptures - Opportunity to create large-scale confectionary sculptures for art installations or interactive exhibits.
2. Playful Food Art - Exploring the concept of enlarging food art to create visually striking and relatable pieces.
3. Mass Consumerism Inspiration - Using consumerism as a theme to create thought-provoking art pieces that resonate with a wide audience.
Industry Implications
1. Art and Sculpture - Artists and sculptors can incorporate confectionery themes and materials into their work.
2. Food and Beverage - Food manufacturers and companies can use oversized candy sculptures for promotional campaigns or events.
3. Experiential Marketing - Brands can create interactive installations featuring large confectionary sculptures to engage and attract consumers.