One of the newest vehicles from Nissan is a $220,000 model that is entirely digital since it takes the form of a work of art by Canadian artist Alex McLeod. The NFT depicts an iridescent version of the iconic Nissan GT-R supercar, and the digital asset is a high-value one that actually comes with a physical 2021 GT-R NISMO Special Edition in an exclusive Stealth Gray finish.
The special collectible from Nissan is going up for auction on the RubiX Network NFT marketplace this fall and the profits will go towards supporting a charity partner.
At the same time digital collectors are expanding their collections with NFTs, brands are releasing special versions of tangible products to sweeten the deal of investing in a virtual work of art.
NFT-Paired Vehicles
Nissan is Auctioning Off an NFT Car and a Real One to Go with It
Trend Themes
1. Virtual Asset Pairing - Pairing virtual assets with physical counterparts to increase the value proposition and expand collectors' options.
2. NFT Charity Auctions - Using NFTs as a way to raise funds for charitable causes through special edition virtual and physical products.
3. NFT Artwork Collaborations - Working with artists to create one-of-a-kind NFT artworks that also come with physical counterparts to provide a unique and high-value collectible item for consumers.
Industry Implications
1. Automotive - Utilizing NFTs as a way to boost the exclusive value of high-end vehicles and create unique collector experiences.
2. Art & Collectibles - Creating new opportunities for artists to collaborate with brands and offer high-value collectibles through NFTs and physical counterparts.
3. Charitable Giving - Using NFTs to raise funds for charitable causes through the auction of exclusive virtual and physical products from premium brands.