The packaging developed for New World Wine was designed by the BRANDIZIAC agency, highlighting different kinds of wines from all over the world that are produced in limited editions. This includes wines from Chile, South Africa and New Zealand. As a whole, the wines have been grouped together as part of a collection called 'Mask Spirit,' and the elements on each bottle include references to ethnic masks, ceremonies and the ancient rituals of each region. As a result, it is described that "The consumption of wine in this collection seems regularly-daily or ceremonial ritual."
Each wine has its own distinct personality, which is expressed on the front of the bottles with a colorful mask, where a bottle of Cabernet looks very different from a Sauvignon Blanc.
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
Trend Themes
1. Cultural References in Packaging - Businesses can create packaging designs that incorporate cultural references to elevate brand identity and create a unique customer experience.
2. Limited Edition Collections - Developing limited edition collections can create a sense of exclusivity and urgency among consumers, ultimately increasing brand loyalty.
3. Distinctive Personality Representation - Incorporating unique design elements for each product can help create a strong brand identity and differentiation in the market.
Industry Implications
1. Wine & Spirits Industry - The wine and spirits industry can leverage the power of creative packaging design to stay ahead of the competition, increase product desirability, and appeal to new markets.
2. Consumer Packaged Goods Industry - Consumer packaged goods brands can create limited edition collections that incorporate cultural references to create excitement among their consumers.
3. Marketing and Advertising Industry - The marketing and advertising industry can help businesses create unique branding and packaging strategies that tap into cultural references to stand out in the market.