These new Mr Kipling cakes have been announced by the Premier Foods-owned brand to provide consumers with an easy way to enjoy a decadent dessert at their leisure.
The cakes come in two options including Double Chocolate Cake and Chocolate and Caramel Layer Cake, which are both a perfect combination of tastes and textures.The snacks will make their debut at retailers in the UK starting April 29, 2024 in packs of four or five servings, depending on the variety. The products respond to the increased demand for more indulgent at-home treats that are both convenient and accessible.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke on the new Mr Kipling cakes saying, "When shoppers are looking to relax and reward themselves in the evening, they often look to sweet treats and the small cakes category. The new Mr Kipling Signature Collection products mean retailers can provide their customers with elevated, rich and premium cakes that deliver the chocolatey indulgence they’re after."
Decadent Chocolate Snack Cakes
These New Mr Kipling Cakes are Part of its Signature Collection
Trend Themes
1. Decadent Dessert Convenience - A trend towards convenience in enjoying decadent desserts at home is driving the creation of new snacking options like the Mr Kipling cakes.
2. Indulgent At-home Treats - Consumers' desire for indulgent at-home treats has spurred innovation in the snack cake industry with products like the Chocolate and Caramel Layer Cake.
3. Elevated Sweet Treats - The demand for elevated and premium sweet treats reflects a trend towards richer dessert experiences like those offered by the Mr Kipling Signature Collection cakes.
Industry Implications
1. Snack Cake - The snack cake industry has the opportunity to cater to consumers seeking convenience and indulgence with products like Mr Kipling's range of decadent cakes.
2. Confectionery - In the confectionery industry, there lies potential to innovate with more premium and indulgent offerings to meet the demand for at-home indulgence in sweet treats.
3. Retail - Retailers can leverage the trend towards indulgent at-home treats by offering elevated dessert options like the Mr Kipling cakes to meet consumer preferences for convenience and luxury.