New History is a new sports nutrition brand that goes above and beyond supporting the body with formulas that include ingredients for mental clarity, focus, alertness, energy and boosted blood flow.
As a former track star at the University of Connecticut and a high-, long- and triple-jump competitor, Tyrone Faverey witnessed urban communities being underserved by mainstream sports nutrition brands. "I knew elite athletes that never made it to the next level because they did not have the nutritional or mental foundation needed to succeed," said Faverey. Now, Faverey's own sports nutrition brand is on a mission to reinvigorate the minds, bodies and spirits of struggling athletes, and supply them with the fuel they need to perform at their peak. The brand's debut product is a plant-powered nootropic pre-workout supplement.
Nootropic Pre-Workout Supplements
New History's Mind-Body Formula is Optimized for Urban Athletes
Trend Themes
1. Nootropic-infused Fitness Supplements - Blending cognitive enhancers with traditional workout supplements introduces a holistic approach to athlete performance.
2. Urban Athlete-focused Supplements - Targeting the nutritional needs of underserved urban athletes addresses a gap in the sports nutrition market.
3. Plant-powered Performance Boosters - Leveraging plant-based ingredients in supplements taps into the growing demand for natural, clean-label sports nutrition products.
Industry Implications
1. Sports Nutrition - Incorporating brain-boosting nootropics into sports supplements offers a competitive edge in the crowded fitness market.
2. Wellness and Cognitive Health - Expanding into mental clarity and focus supplements caters to a growing consumer interest in overall well-being.
3. Plant-based Nutrition - Developing plant-powered supplements aligns with increasing health-conscious consumer preferences for natural products.