Rita’s Italian Ice & Frozen Custard is teaming up with OREO to add two tasty new treats to its menu: Cold Brew Frozen Coffee made with OREO cookies and Rita's Cookies n' Cream Concrete.
Available for a limited time starting April 15, Rita's new OREO treats combine the best of the brand's frozen custard with the chocolaty taste of OREO cookies. The new Cold Brew Frozen Coffee made with OREO combines Rita’s vanilla ice with custard, cold brew coffee, real OREO cookies, and a whipped cream topping. On the other hand, the new Cookies n’ Cream Concrete swirls creamy vanilla Frozen Custard swirled with crunchy OREO cookie pieces. As Madalyn Weintraub, Senior Director of Brand Marketing for Rita’s Italian Ice & Frozen Custard, puts it, "We’re thrilled to expand our partnership with OREO, an iconic brand loved by millions, to bring this exciting menu innovation to Rita’s guests."
Cookie-Infused Frozen Coffees
Rita’s is Serving Up a New Cold Brew Frozen Coffee with OREO
Trend Themes
1. Cookie-infused Frozen Coffees - Incorporating popular brands like OREO into frozen coffee desserts opens up opportunities for unique flavor collaborations and limited-time menu items.
2. Menu Innovation Partnerships - Forming strategic partnerships with iconic brands can drive menu innovation and attract new customer segments seeking novel experiences.
3. Custard-coffee Fusion Creations - Blending frozen custard with cold brew coffee offers a distinctive spin on traditional coffee beverages, appealing to consumers looking for indulgent yet refreshing options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaborations with well-known brands to create innovative products that cater to evolving consumer preferences and trends.
2. Hospitality and Quick Service Restaurants - Quick service restaurants and hospitality businesses can leverage unique flavor combinations to differentiate their menu offerings and enhance customer satisfaction.
3. Coffeehouse Chains - Coffeehouse chains have the opportunity to experiment with fusion creations like custard-coffee blends, attracting coffee enthusiasts looking for innovative and decadent beverage options.