Over the years, there have been many nesting toys and dolls that have been inspired by the iconic Matryoshka from Russia. Rather than taking the traditional rounded form of a doll's silhouette, 'BLOKOSHKA' by creative agency ZUPAGRAFIKA introduces a new kind of stacking toy that takes cues from modernist architecture.
The nesting toys are assembled from pieces of recycled cardboard, which features colorful prints that are inspired by the designs of buildings from post-war eastern European cities. The four pieces of the 'Modernist Architectural Matryoshka' set are pre-cut and pre-folded so that assembly is possible without needing glue or scissors.
BLOKOSHKA puts a modern spin on a classic Russian toy that will delight kids and design fans alike. These novel build-it-yourself paper toys are sold through the studio's online shop.
Architectural Nesting Blocks
These Nesting Toys are Based on the Russian Matryoshka
Trend Themes
1. Paper-based Toys - Creating eco-friendly and easily assembled paper-based toys that are inspired by modernist architecture can offer a fun, unique, and sustainable play experience.
2. Upcycled and Recycled Materials - Incorporating upcycled and recycled materials into toys can promote sustainability and eco-friendliness while also fostering creativity through personal assembly.
3. Modernist Design Aesthetic - Applying a modernist design aesthetic to traditional toys can bring a fresh perspective to the market and showcase the potential for creativity in everyday objects.
Industry Implications
1. Toy Industry - The traditional toy industry can expand its offerings by exploring eco-friendly and unique options that incorporate modernist design and personal assembly
2. Architecture Industry - The architecture industry can capitalize on the popularity of modernist design and create new products that appeal to design enthusiasts and collectors of unique home decor items.
3. Sustainable Packaging Industry - Creating eco-friendly packaging solutions for toys can cater to a growing consumer trend of sustainability and environmental consciousness while also providing a unique and appealing product.