Instant coffee brand Nescafé has recruited Arnott's Tim Tam's to release a new coffee flavor inspired by the latter's iconic snack. The Nescafé White Choc Mocha has a unique white chocolate and coffee blend, appealing to younger consumers who prefer sweet notes in their morning brews.
"Nescafé is always looking for ways to delight and surprise our consumers. Following the overwhelmingly positive response to the Nescafé Mocha inspired by Tim Tam ™M range, we decided to take this collaboration of two iconic brands up a notch with this rich, velvety white chocolate twist," said Olga Starus, Nestlé head of marketing – Coffee.
Nescafé White Choc Mocha will be sold exclusively at Woolworths starting in April 2024.
Biscuit-Flavored Coffee Blends
Nescafé and Arnott's Tim Tam Collaborate on the White Choc Mocha
Trend Themes
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Industry Implications
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