The Nescafé Gold Organic instant coffee is the brands first organic offering that aims to offer consumers in the UK with a premium product that is in line with their preferences.
Crafted with 100% organic Arabica coffee beans, the product is reported to deliver an exceptionally smooth flavor profile with a hint of fruitiness along with sweet and sour citrus notes. This new product is also made with beans that have been ground 10-times finer than traditional ground coffee to ensure a rich, velvety mouthfeel that is perfect for enjoyment in the morning or anytime of day.
The Nescafé Gold Organic instant coffee has been launched nationwide in the UK and is available exclusively at Sainsbury's stores.
Mainstream Organic Instant Coffees
The Nescafé Gold Organic is the Brand's First Organic Offering
Trend Themes
1. Organic Instant Coffees - There is an opportunity for coffee brands to expand into organic products to cater to the preferences of consumers who prioritize sustainability and health.
2. Premium Instant Coffees - Consumers are willing to pay more for instant coffees that offer a high-quality flavor profile and velvety mouthfeel, opening up an opportunity for premiumization in the instant coffee market.
3. Convenience Coffee Products - There is potential for innovation in the convenience coffee market, with an increasing demand for pre-packaged, easy-to-make coffee products that cater to busy lifestyles.
Industry Implications
1. Coffee - Coffee companies can capitalize on consumer preferences for organic and premium instant coffee products by expanding their product offerings and marketing strategies.
2. Health and Wellness - Health and wellness companies can partner with coffee brands to expand into organic instant coffee products that align with sustainability and health trends.
3. Retail - Retailers can offer a wider selection of pre-packaged, easy-to-make coffee products to cater to busy lifestyles and capitalise on the convenience coffee market.