The use of paper as a material to make clothes from is not a new concept. Originally conceived in 1966, Scott Paper Company of the United States introduced the first throwaway paper dress as a propaganda stunt.
The ModeMuseum (MoMU) is currently exhibiting PAPER FASHION, a collaboration with Atopos Cultural Organization that showcases a collection of paper fashions from various designers such as Hussein Chalayan, A.F. Vandevorst, John Galliano, Walter Van Beirendonck, Dirk Van Saene, Issey Miyake, and many more.
At MoMU’s request, MoWalter Van Beirendonck (first dress in gallery) and Dirk Van Saene (second dress in gallery) have created paper garments available for retail, costing 60 Euros each. Yes, they are washable--just don’t tumble dry!
Take a close look at the print of Walter Van Beirendonck’s paper dress--it’s not what it seems. Quite naughty and controversial, which is typical of Beirendonck.
RRRIPP!! PAPER FASHION (original title) is currently presented at the Musée d’Art Moderne Grand-Duc Jean (Mudam) in Luxembourg. Afterward, MoMu will travel to London for a winter 2009 exhibition in the Design Museum. Definitely worth checking out!
Naughty Disposable Dresses
Washable Paper Fashion for Sale at the ModeMuseum
Trend Themes
1. Washable Paper Fashion - The trend towards washable paper fashion presents opportunities for sustainable and affordable clothing options.
2. Disposable Fashion - The trend towards disposable fashion presents opportunities for cost-effective and environmentally-friendly clothing options in the fast fashion industry.
3. Naughty/controversial Fashion - The trend towards naughty/controversial fashion presents opportunities for brand differentiation and pushing boundaries in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can explore opportunities in washable paper fashion and disposable fashion to offer more sustainable and affordable clothing options to consumers.
2. Sustainability Industry - The sustainability industry can capitalize on the trend towards washable paper fashion and offer eco-friendly alternatives to traditional clothing materials.
3. Art and Design Industry - The art and design industry can explore the trend towards naughty/controversial fashion as a means of pushing artistic boundaries and creating buzz around their work.