Attending college and drinking beer are almost synonymous with one another, and Natural Light is looking to leverage this with a new Super Bowl ad spot called #NattyStories2019.
In this campaign, the beer company is taking a more charitable and empathetic approach to college by attempting to tackle student debt, something that 44 million Americans currently live with. The ad is prompting current and former students to submit video submissions, explaining what inspired them to go to college, and what they would do if they received $100,000.
Both lighthearted and charitable, Natural Light is using its Super Bowl ad space to target a specific demographic, while reminding consumers that drinking it about more than partying, it's about bringing people together.
College Debt-Focused Beer Ads
Natural Light will Debut #NattyStories2019 at the Super Bowl
Trend Themes
1. Charitable Advertising - The trend of brands using advertising campaigns to support a social cause can be leveraged by other companies to boost their brand image and connect with consumers on a deeper level.
2. Student Debt Solutions - The trend of addressing the issue of student debt in marketing campaigns presents opportunities for businesses to offer innovative and practical solutions for students struggling with debt.
3. Targeted Super Bowl Ads - The trend of brands targeting specific demographics through Super Bowl ad spots can inspire other businesses to optimize their advertising strategies for maximum impact.
Industry Implications
1. Beer & Alcohol Industry - The beer industry can explore disruptive innovation opportunities by aligning their brand messaging with social causes and using their influence to address societal issues like student debt.
2. Education & Financial Services - The education and financial services industries can collaborate to develop innovative strategies and programs aimed at alleviating the burden of student debt on individuals and families.
3. Advertising & Marketing Industry - The advertising and marketing industry can harness the power of targeted ads to reach specific demographics and create meaningful connections between brands and consumers.