Hill House Home's nap dress is the brand's hero product, a hybrid garment that can be worn day and night and a design that went viral when people were searching for comfortable yet stylish work-from-home attire. Now, the brand is introducing The Athena as the bridal nap dress and an easy-going style with smocking, puff sleeves and airy fabric.
The Athena from the brand's Bridal Collection is a casual and affordable wedding dress style that has the potential to be used beyond the big day.
The Bridal Collection by Hill House Home also includes the Belle Bow and the Jewel Jammie pajama set, plus customizable ring pillows, party kits and products to support brides-to-be from the moment they are engaged to the day it's time to tie the knot.
Sleepwear-Inspired Wedding Dresses
The Bridal Nap Dress by Hill House Home is an Easy-Going Style
Trend Themes
1. Sleepwear-inspired Wedding Dresses - The trend of designing wedding dresses inspired by sleepwear is disrupting the traditional bridal wear industry by introducing comfortable and casual styles that can be worn beyond the big day.
2. Hybrid Garments for Day and Night Use - Designing hybrid garments that can be worn both day and night is a disruptive innovation trend for the fashion industry as it promotes comfort, versatility and affordability.
3. Affordable Bridal Wear - The trend of offering affordable bridal wear is disrupting the traditional bridal fashion industry by making wedding dresses accessible to a wider audience.
Industry Implications
1. Bridal Fashion - The Bridal Nap Dress and the customizable products of Hill House Home's Bridal Collection are disrupting the traditional bridal fashion industry by offering affordable, comfortable and versatile options to brides-to-be.
2. Casual Wear - The trend of designing sleepwear-inspired wedding dresses is disrupting the casual wear industry by introducing styles that can be worn not only on the big day but also for everyday use.
3. Wedding Planning Services - Hill House Home is disrupting the traditional offerings of wedding planning services by providing products such as customizable ring pillows and party kits that support brides-to-be from engagement to the big day.