Research suggests that 1.9 people over the age of 65 will watch the biggest football tournament of the year on their own this summer, and Asda is fighting loneliness in older football fans with a series of in-store "Nanzones." This initiative gives people the chance to come together over food, drinks and the shared love of a sport.
"Sport has a way of bringing people together like nothing else. That’s why we want to use the power of football fandom to help strengthen community spirit this summer–and the Nanzones sit at the heart of that ambition," says Asda chief customer officer David Hills.
The free-to-enter spaces will pop up in places like Watford, Manchester Eastlands and Liverpool Arrow Park stores for the 20th June England versus Denmark game.