When I stumbled upon this librarian doll (or action figure), I couldn't help but wonder why.
This 5†toy is based on Nancy Pearl, a real life Seattle-area librarian.
For whatever reason, the toy must have sold well enough for the new deluxe edition to be produced. Other than a different colored outfit, the deluxe version features a button on Nancy Pearl's back which produces a librarian's stereotypical amazing shushing sound.
Implications - The influence of widely accepted categorization cliches such as 'jock' or 'nerd' on popular culture and consumerism is undeniable. In television, literature, and virtually any product related to entertainment, these categories define target markets. Additionally, in a consumer driven society, the more products catered to the underdog categories, the higher the consumption levels, and the more power and cultural influence these groups have. This explains the recent rise of geek chic that has erupted in the fashion world.
Librarian Action Figures
Doll Replicated After Real-Life Librarian Nancy Pearl
Trend Themes
1. Geek-chic Merchandise - The rise of more geek-chic merchandise widened the opportunities to cater to underdog categories and to make underrepresented consumers feel more valued.
2. Cliché-based Target Markets - The usage of widely accepted categorization clichés such as 'jock' or 'nerd' in products' design or marketing could provide an opportunity to appeal and attract consumers within those target markets.
3. Real-life Influencer Replicas - Creating replicas of real-life influencers in various fields could potentially tap into their fanbase and drive sales for related industries.
Industry Implications
1. Entertainment Merchandise - The entertainment merchandise industry can expand the market by creating more products catering to underdog categories and benefit from the increased consumption levels and cultural influence of these groups.
2. Toy Manufacturing - Toy manufacturing industries could replicate real-life influencers in various fields, making toys, statues or collectibles based on popular figures.
3. Fashion - Fashion and retail industries could tap into the geek-chic trend and design products that cater to the underdog groups.