Nairn’s has launched its innovative Pop Oats range in a new 24-case format, catering specifically to wholesalers. Positioned as the first gluten-free popped oat snack in the market, Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber.
Nairn’s Pop Oats stand out by containing 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack. The range comes in three enticing flavors: Salt & Vinegar, BBQ, and Sour Cream & Chive, providing a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options.
Priced at £0.89-98p per pack, Nairn’s Pop Oats brings a texture experience akin to market-leading popped potato snacks.
Gluten-Free Oat Chips
Nairn’s Expands Pop Oats Range with the New 24-Case Format for Wholesalers
Trend Themes
1. Gluten-free Popped Oat Snacks - Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber.
2. Lower-fat Snack Options - Nairn’s Pop Oats contain 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack.
3. Savory Gluten-free Snacks - Nairn’s Pop Oats provide a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options.
Industry Implications
1. Wholesale Distribution - Nairn’s Pop Oats introduces a new 24-case format, catering specifically to wholesalers.
2. Health Food - Nairn’s Pop Oats are positioned as the first gluten-free popped oat snack in the market, offering a healthier alternative to traditional snacks.
3. Snack Food - Nairn’s Pop Oats bring a texture experience akin to market-leading popped potato snacks, appealing to snack enthusiasts.