The Myprotein Clear Whey Protein drink is being launched with two new flavors for health-conscious consumers to integrate into their everyday routine or athletic regime.
The drink will now come in Orange & Mango and Peach Tea flavors, which both have 81-calories per bottle with 20-grams of protein to boot. The beverages have zero sugar and zero fat in every serving to make them an HFSS-compliant refreshment that's priced at £2.50 per bottle. The ready-to-drink nature of the beverages makes them a perfect alternative to conventional protein powder that needs to be mixed.
A spokesperson spoke on the Myprotein Clear Whey Protein drink saying, "We cannot wait to see what our customers think of the Peach Teas and Orange and Mango flavoured protein water. We believe the demand will be high as shown by the popularity of our Clear Vegan Protein Water, which has sold out multiple times online."
Fruit-Forward Protein Refreshments
Myprotein Clear Whey Protein Drink Now Comes in Two New Flavors
Trend Themes
1. Fruit-forward Protein Drinks - The introduction of fruit-flavored protein drinks offers an innovative way to cater to health-conscious consumers who prefer refreshing drinks without compromising on protein intake.
2. Ready-to-drink Protein Beverages - The convenience and ease-of-use of ready-to-drink protein beverages could disrupt the traditional method of consuming protein powder, providing a new avenue for protein supplement companies.
3. Low-calorie, Zero Sugar Protein Drinks - The rise of low-calorie and zero sugar protein drinks presents an opportunity to market to health-focused consumers looking for a healthier alternative to high calorie energy drinks and sugary beverages.
Industry Implications
1. Sports Nutrition - Companies in the sports nutrition industry should consider launching fruit-flavored protein drinks to cater to customers who are looking for refreshing ways to consume protein without consuming excess calories.
2. Beverage - The beverage industry could explore the ready-to-drink protein market to tap into the growing demand for convenient, on-the-go drinks with added protein.
3. Health and Wellness - Health and wellness companies could invest in producing low-calorie and sugar-free protein drinks to target health-conscious consumers who prioritize maintaining a balanced diet and active lifestyle.