The foundation of MyKirei by KAO draws from the Japanese Kirei philosophy that caring for yourself, your society and the world around you makes life more beautiful. The reusable Yuzu Flower Foam Hand Wash bottle exemplifies this approach, as the dispenser deposits foam in the shape of a flower.
MyKirei by KAO kicked off a new program with TerraCycle to support the development of healthy hygiene habits in kids. The Healthy Hands campaign has a handwashing curriculum that turns the daily task into a fun activity, so that kids learn the importance of caring for themselves and minimizing the spread of germs.
The MyKirei by KAO Clean Routine Healthy Hands Kit contains the Yuzu Flower Foam Hand Wash, plus a UV light germ detector box.
Blossoming Foam Hand Soaps
The MyKirei by KAO Yuzu Flower Foam Hand Wash Dispenses Foam Flowers
Trend Themes
1. Eco-friendly Personal Care - The rise in sustainable living and eco-consciousness presents an opportunity for personal care companies to innovate in ways that reduce environmental impact.
2. Playful Hygiene Education - Developing educational programs around personal hygiene that are engaging and fun can promote healthy habits for kids and adults alike.
3. Multi-functional Hand Washing Products - Combining hand washing products with other useful tech or tools can enhance the consumer's hygiene routine and provide added value.
Industry Implications
1. Personal Care - Companies in the personal care space can innovate by incorporating more sustainable materials and packaging designs, as well as developing eco-friendly manufacturing processes.
2. Education - Developing hygiene education programs for schools, workplaces, and community centers can promote healthy habits and reduce the spread of germs.
3. Healthcare Technology - Combining hand washing products with UV light detectors or other health tech devices can provide consumers with a more comprehensive hygiene routine and promote wellness.