My Blue Guard High Defence introduces a new skincare concept from Givaudan Active Beauty that specifically appeals to the needs of Gen Z and their desire for perfect Instagrammable skin. The day cream boasts 95% ingredients of natural origin, appealing to those who are interested in clean beauty, as well as innovations in biotechnology.
The skin-perfecting day cream is powered by four active ingredients to hydrate, gently exfoliate, defend and support the skin's natural radiance—including potent active ingredients like hibiscus acids, hyaluronic acid and cherry blossoms to fight signs of photoaging. Altogether, the product is pure, simple and boasts a delicate floral scent.
For best results, the product is recommended to be applied daily following a serum for instant hydration and protection.
Gen Z Skin-Perfecting Creams
My Blue Guard High Defence Fuses Natural Ingredients & Biotechnology
Trend Themes
1. Gen Z Skincare - Opportunity for skincare brands to develop products specifically tailored to the needs and desires of Gen Z consumers, such as clean beauty and natural ingredients.
2. Clean Beauty - Growing demand for skincare products made with natural and clean ingredients, presenting opportunities for companies to create innovative formulations and market them to environmentally conscious consumers.
3. Biotechnology in Skincare - Emerging trend of incorporating biotechnology into skincare products, allowing companies to develop advanced formulations that offer effective results and cater to tech-savvy consumers.
Industry Implications
1. Skincare - Skincare industry can explore new product development strategies to meet the evolving needs of Gen Z consumers, including clean beauty and biotechnology-based solutions.
2. Beauty - Beauty industry can tap into the growing demand for clean and natural skincare products, leveraging innovative ingredients and technologies to capture the attention of environmentally conscious consumers.
3. Biotechnology - Biotechnology industry has an opportunity to collaborate with skincare brands to develop cutting-edge formulations that merge technology and natural ingredients, catering to the needs of tech-savvy consumers.