My Better Batch Cookie Mix is a range of baking products perfect for consumers looking to quickly and easily craft fresh batches of cookies in a simple way. The mix comes in four options including Double Chocolate Chip, Chocolate Chunk, Celebration and Classic Sugar, which are each priced at $7.99 or $29.99 for a variety pack. The products from the women and mom-owned brand are crafted with clean, simple ingredients, while also being non-GMO and easy enough for consumers to prepare quickly.
Founder and CEO Lindsay Hancock commented on the My Better Batch Cookie Mix saying, "Baking has always helped me combat mom guilt—it’s a way to bring joy to my kids and make them feel loved even when I can’t always physically be involved in their activities. I wanted to create a product that empowers moms to leave the mom guilt behind—even when they’re short on time. These mixes are not just easy; they’re designed to make anyone feel like a pro in the kitchen, balancing a homemade touch with total convenience."
Clean Recipe Cookie Mixes
My Better Batch Cookie Mix Comes in Four Flavors
Trend Themes
1. Clean-label Convenience Baking - The trend towards clean-label convenience in baking products highlights a shift towards health-conscious yet time-saving solutions.
2. Empowerment Through Simplified Cooking - Simplified cooking products are increasingly empowering individuals, particularly busy moms, by reducing the time and effort required to prepare home-baked goods.
3. Women-owned Food Brands - The rise of women-owned food brands is gaining traction, catering to a market that values both quality ingredients and supporting female entrepreneurs.
Industry Implications
1. Convenience Foods - Convenience food products are evolving to include healthier, non-GMO options that do not compromise on ease of preparation.
2. Baking Mixes - The baking mix industry is innovating with products that blend ease-of-use with quality, all-natural ingredients suitable for those striving for a homemade feel.
3. Health and Wellness Foods - Health and wellness foods are integrating into mainstream consumer habits, driving demand for all-natural and clean-label products in everyday baking.